Off page SEO consists of everything on page SEO left out. It includes the things you can do beyond your website to promote your business. When you opt for off page SEO, you are using the entire internet network to promote your personal business. Off page SEO includes link building, social media marketing, and social bookmarking, among others. Social Media Marketing is an important element of off page SEO. It includes posting SEO friendly content on all social media platforms your brand is present on.