When you’re expecting people to visit, make sure you make them feel welcome. You need to make sure your client stays in line with what you’re selling, long enough to result in a conversion. User experience optimization is the primary objective of all large business firms. Your business might be based on a great idea, but if the user experience on your site is not that great, there is a lesser chance of them coming back to you.
The User Experience optimization process includes removal of wasted clicks, delayed loading, wrong page links, and other friction points. It ensures the user interface is easy to use and the experience on every visit is consistent and welcoming.