H&M

#HMBlackFriday
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Problem

H&M decided to introduce India to Black Friday sales, the big post-Thanksgiving day sale tradition, for the first time ever. This big idea deserved a big announcement.

Solution

Kreativ Street planned, organized and executed a 2- Phase influencer campaign on Twitter, starting with the Thanksgiving themed #ThankYouHM campaign, before the hugely successful #HMBlackFriday campaign moments after the sale started on Friday morning. The campaign trended for over 8 hours, with more than 6800 tweets, reaching 5.2 million people and generating 57 million impressions.

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