MobiKwik launched the new Mobikwik Lite app, customized to run smoothly even on very slow internet connections. The app takes up >1 MB, so it doesn’t take up much space either. To announce the launch Mobikwik wished for a wide outreach campaign.
Strategically Kreativ Street launched an influencer campaign with over 200 influencers which trended at the 8th position nationwide for over 10 hours. The campaign reached 4.1 million people and generated 54 million impressions along with over 6000 tweets.