- Positioning OYO as a hotel brand for young upwardly mobile consumers
- To move the consideration needle to Brand for Me
A digital campaign was run inviting user generated content about hotel quirks. This campaign targeted users between 22-25 years of age.
The campaign raked in 900 user generated videos and pictures with overall 135 million impressions and a 400% increase in mentions on social media. It also resulted in a 30% increase in app downloads.