HCL Technologies

#Chapter1
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Problem

HCL in a drive to carry out its corporate social responsibility promised to donate 1 book per every 5 tweets to various schools and educational institutes, for those children who did not yet have access to books.

Solution

Kreativ Street organized and executed a campaign #Chapter1 with 200 influencers, successfully generating over 7000 tweets and 74 million impressions, which resulted in more than 1700 books being donated by HCL.

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