Case Study Section

FEATURED CASE STUDY

Winning Back Visibility in an AI Era

  • Buyers shifted to AI assistants like ChatGPT and Copilot
  • WebFX helped Thompson Tractor earn prominent citations in AI Overviews and generative answers.
  • The result: triple-digit growth in AI-driven traffic, leads, and non-branded visibility—cementing Thompson as the heavy equipment authority in their region.
586%

Increase in traffic from generative AI sources

Keyword rankings growth

116%

Higher visibility in LLMs than closest competitor

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