The Objective:
Grassdoor is one of the biggest Cannabis marketplace and delivery company in the US, where Cannabis is legalised in certain states. The brand was facing massive threat because of high number of backlinks with high spam score. This led to poor backlink quality and in-turn affected their website’s authority and traffic. Our goal was to reduce their spam score and improve the quality of traffic while creating high-quality backlink as well as recommending improvements on the website.
The Solution :
We first generated a report of spam links and submitted a removal request to Google for all the identified spam links. We created high-quality backlinks, including guest posts on reputable websites, to improve our website’s SEO. We also developed a strategy to rank our top category pages, which involved working on those pages to improve their search engine rankings. As a result of our efforts, those pages began to rank higher in search results, and our overall website ranking and sales increased.
The Result:
- 36% increase in sessions YOY
- 35% increase in users YOY
- 1% spam score (down from 18%)
- 25% increase in quality backlinks
