Article syndication is a strategic marketing practice that has an option to re-publish content written on one website at multiple third-party websites. It allows businesses to further broaden their audience reach while returning traffic back to their content. Unlike plagiarism, article syndication happens with permission and usually provides due credit to the source including a canonical link back to the original article.
The main value of article syndication is in what can be referred to as visibility. By circulating articles that cover a company’s brand over many website platforms, it gets its brand before audiences who previously might not have considered the original site. This allows for higher rates of engagement and eventual conversion of these visitors to customers. Further, proper syndication builds up the authority of a brand in its niche, such that being cited to or mentioned in reputable sites lends immense credence.
On the other hand, article syndication can also serve the interest of SEO positively. When the syndicated article includes a link back to its original source, it creates a valuable backlink that can boost the ranking of the site on the search engines. It will scour the grass of extra organic traffic and retain the original content’s SEO juice.
Article syndication is quite simply a sophisticated tool to broaden reach to content and accentuate the visibility of a brand. Using this technique, therefore, can ensure exposure of the invaluable content in broad daylight to a site influx while redirecting visitors back to the main site.
