Duplicate content is very much the same or highly similar content that appears on multiple web pages-distributed among pages of either the same website or multiple websites. Duplication is caused by many factors, such as technical problems, content syndication, or even inadvertent copying. When search engines encounter duplicate content, they face challenges in determining which version to index and rank, which can dilute the visibility of all affected pages.
The implications of duplicate content on SEO are very severe. Even though Google does not directly penalize you for duplicate content, the search engine ranking of your website can still be affected. Often, search engines become confused and don’t know which of the page with duplicate content best fits the respective search query. As a result, all pages would likely land below their true positions in SERPs had they been unique.
Accordingly, linked dilution is a crucial factor. If they are linked to several different versions of the same content, the links lose their authority and relevance, as they are now linked to several different pages. This makes things extremely difficult for a site to establish itself in SERPs.
To avoid problems related to duplicate content, webmasters must aim to provide unique, high-quality content and use canonical tags to determine the preferred version of a page. To conclude, identification and management of duplicate content items helps maintain a continued strong search engine optimization. It also assures that the information deserves to be widely known will be indexed appropriately in search engines.
