Procol – Manual vs Digital

Procol is a challenger brand in procure-tech and competes with big global giants like SAP Ariba. Procol wanted to do a targeted print campaign on key business dailies with an aim to not just mark its presence but also jolt the prospective buyer. The campaign was targeted not to businesses that uses other competing softwares but was aimed at business owners, procurement heads and other decision makers who were still doing procurement manually using excel sheets.

The idea was to show a stark visual that brings forth the difference between manual procurement and digital procurement, and invites the prospect to talk to Procol and make the transition. The campaign visual with nice layout