Revfin Environment Day

Fossils of Our Time

What will outlive us: our dreams of a greener planet, or the plastic we use every day?

This World Environment Day, Revfin, India’s champion of commercial EVs, stepped beyond its electric mission to spark a conversation around a pressing global issue: plastic pollution. In a world where climate talk is loud but actions are often small, we chose to highlight how the tiniest habits can leave the biggest footprint.

Objective:

To mark World Environment Day 2025, themed “Ending Plastic Pollution Globally,” we aimed to show that sustainability isn’t just about going electric, it’s about everyday choices. 

The goal: position Revfin as a brand that cares for the planet holistically.

Campaign Insight:

People dream of a greener future, but overlook the lasting impact of their small, everyday plastic habits, like ordering coffee or takeout. These items don’t disappear. They outlast us. They fossilize.

Campaign Idea

“What Are We Really Leaving Behind?”

Using a powerful, visual-led creative direction, we brought plastic pollution to life by showcasing everyday plastic items as future fossils – buried in dirt, labeled with witty, dinosaur-like names such as Strawseraus and Bottleosaur

Minimal words. Maximum impact. A scroll-stopper with a silent punch.