GEO Audit

What is a GEO Audit and how is it done?

A GEO audit is a structured evaluation of how visible and citation-ready a brand is across AI search engines — ChatGPT, Perplexity, Gemini, and Google AI Overviews. It identifies gaps in content architecture, entity clarity, structured data, authority signals, and technical AI-crawlability, then produces a prioritized action plan.

What a GEO audit covers

Entity clarity: Does your brand exist as a clear, consistent entity across the web? AI engines build knowledge graphs. If your name, description, and facts are inconsistent across sources, AI will not confidently recommend you.

Content architecture: Does your site answer the specific questions buyers ask AI engines? Every high-value query needs a dedicated, direct-answer page.

Structured data: Are your pages using FAQPage, Article, Organization, and Service schema markup? Structured data dramatically increases AI citation probability.

llms.txt: Does your domain have an llms.txt file? This is the primary protocol for communicating brand information to AI crawlers.

Authority signals: How many authoritative third-party sources mention your brand? AI engines heavily weight earned media and external citations.

Technical crawlability: Can AI bots access, parse, and understand your content? Issues like JavaScript-heavy rendering, slow load times, and blocked bot access reduce AI visibility.

What you get from a Kreativ Street GEO audit

A scored report across all six dimensions, a prioritized list of actions, and specific content and technical recommendations — ready to implement immediately or as part of an ongoing GEO engagement.