Improving Search Visibility for HCLTech's Community Platform

Jan 2026|3 min read

Client

HCLTech

Domain

Technical SEODiscoverability

Our scope

End-to-end SEO mandate

The Objective

Improve search engine rankings for relevant keywords and increase visitors to the community sub-directory.

The Solution

Optimising title, description, H1/H2 tags, canonical tags, and image alt tags
Global backlink campaign focussing on Social bookmarking, directory submission, classified submission, forum posting, blog commenting, RSS feed creation, and guest blogging
Long-form blog posts for linkable assets and top-of-funnel terms.
Resolving technical issues like index bloat and redirect chains.

The Result:

+0.00%

organic sessions (YOY)

+0.00%

new users (YOY)

Two-thirds more sessions and over half again as many new users — proof that rigorous technical and on-page work still moves the needle hard, even for a global enterprise brand.

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