SEO Glossary

Plain-English definitions of the SEO, GEO and AI-search terms that matter.

AMP is an open-source framework that strips pages down so they load near-instantly on mobile devices.

A broken link is a hyperlink pointing to a page or resource that no longer exists, returning an error such as 404.

A canonical tag tells search engines which version of similar or duplicate pages is the preferred one to index.

A dofollow link lets search engines follow it and pass link equity to the destination — the default for most links.

A domain name is the human-readable address people type to reach your website, such as kreativstreet.com.

A doorway page is a low-value page built to rank for specific queries and funnel visitors elsewhere — against search guidelines.

A Google penalty is an action against a site that violates Google's guidelines, dropping its rankings and visibility.

A web crawler (spider or bot) is an automated program that browses the web, discovering and indexing pages.

Article spinning rewrites one article into many near-duplicate versions — a low-value, spammy tactic.

Article syndication republishes one site's content on third-party sites to extend its reach.

Black Hat SEO uses manipulative, guideline-violating tactics to game rankings — and risks severe penalties.

Bounce rate is the percentage of visitors who leave after viewing only a single page.

Crawlability is how easily a search engine's bot can find, access and navigate the content on a website.

Domain Authority (DA) is Moz's 1–100 predictive score of how well a website is likely to rank in search results.

Domain Rating (DR) is Ahrefs' 0–100 metric estimating the strength of a website's backlink profile relative to others.

Duplicate content is identical or substantially similar content appearing at more than one URL, which can dilute ranking signals.

On-page SEO optimizes elements within individual pages — content, headings, meta tags — to rank higher.

Redirection forwards one URL to another so users and search engines reach the right content seamlessly.

Technical SEO improves a site's technical foundations — speed, crawlability, indexing — to boost search visibility.

A zero-click search is answered directly on the results page, so the user never clicks through to a website.

Contact Us

Share your details for our team to get in touch with you.

Our team will review this and get back to you shortly.