A dofollow link is a hyperlink that allows search engines to follow and pass on ‘link equity,’ or, less commonly, one’s link juice to the webpage the link leads to. All links are dofollow by default unless specified with the “nofollow” attribute. When a website provides a dofollow link, the message is that it certifies the linked content to the search engines to suggest that it is valuable.
The role of dofollow links in search engine optimization (SEO) cannot be denied. They play an important part in deciding the rank of a webpage in a search result. Whenever a reputable site links to a page via a dofollow link, that site imparts some authority and credibility, increasing the chance of that page gaining visibility. This endorsement helps search engines understand the quality of the content and how relevant it is to the search queries.
Creating a dofollow link is straightforward; webmasters simply need to use the anchor tag in HTML without any additional attributes. For example, an HTML snippet like <a href=”https://www.example.com”>Visit Example</a> creates a dofollow link by default.
In conclusion, dofollow links help enhance the backlink portfolio and improve SEO. They help build the online image of the owners by building backlinks from high-authority websites and eventually increase organic traffic to the pages.
