Edel by Lifelong
Where beauty meets modern design – built for Quick-Commerce speed.
The Challenge
In Quick-Commerce, buying decisions happen in seconds. Edel by Lifelong, a women’s beauty and personal care brand, needed packaging, e-commerce listing images, and brand guidelines that could grab attention instantly, even in a crowded grid of products. The goal: look premium, aspirational and stay on-brand.
Our Approach
We designed for the quick glance, ensuring that Edel stood out in small thumbnails and still looked premium up close.
- Packaging Design: Trendy, minimal layouts with modern typography and high-contrast elements to pop on mobile screens.
- Listing Images: Bold, feature-focused visuals that show product use and value in seconds.
- Brand Guidelines: A streamlined system for colors, typography, and imagery, ensuring every Edel touchpoint feels cohesive and recognisable.
By blending style with clarity, we ensured Edel’s beauty promise shines through – even in the blink of an eye.
The Outcome
Edel now has a Quick-Commerce-ready visual identity that stops the scroll and speeds up the sale. From striking on-screen thumbnails to sleek packaging that delivers on its premium promise, the brand is positioned to thrive in India’s fast-growing instant delivery space.
The Outcome
Edel now has a Quick-Commerce-ready visual identity that stops the scroll and speeds up the sale. From striking on-screen thumbnails to sleek packaging that delivers on its premium promise, the brand is positioned to thrive in India’s fast-growing instant delivery space.
