Revfin Suna hai Campaign

Suno Nai, Samjho

Making EV facts simple, clear, and relatable.

In a world where decisions are often shaped by WhatsApp forwards and “chai pe charcha,” Revfin’s “Suno Nai, Samjho” campaign cut through the noise with a desi, no-nonsense approach. Instead of debunking myths like a science lecture, we leaned into the way people actually talk – half-facts, full doubts, and familiar phrases.

Objective

To launch a digital-first campaign that addresses common EV hesitations – around price, charging time, and reliability in a way that feels approachable, friendly, and rooted in everyday conversations.

Insight

People don’t believe in myths. They believe in what they heard from a friend’s uncle or what a stranger said at the tea stall. Doubts about EVs are passed around casually – never fully questioned, but always repeated.

Campaign Idea

Suno Nai, Samjho
Each creative picked up a familiar “Suna hai…” doubt about EVs and turned it into a clear, easy-to-understand explanation. The approach was straightforward: acknowledge the concern, then give context in simple language that made the truth easy to grasp.

This conversational style kept the campaign relatable, accessible, and easy to share..