SBI – Banker to Every Indian

State Bank of India (SBI), with its legacy of trust and service, sought to reinforce its position as “The Banker to Every Indian.” The campaign aimed to resonate with the diverse population of India, uniting them under the shared trust they place in SBI.

Insight:
In a country where people often disagree on almost everything, there’s one thing they unanimously agree on—SBI is the trusted banker for every Indian.

Campaign Idea:
The campaign highlighted this unique insight with the thought: “While we Indians tend to disagree on everything, we agree that SBI is The Banker for every Indian.” This simple yet powerful message was brought to life through a video showcasing the everyday disagreements among Indians, contrasted with their collective trust in SBI.