AI Overviews are now displayed in 54.6% of all Google searches globally in Q1 2025, up massively from early 2024. That’s 1.5 billion people, nearly 27% of the entire internet, getting their answers from AI every month.
The shift is not coming. It’s here .The world of search is changing, and quickly. As generative AI further redefines user engagement with search engines, services for SEO are no longer simply ranking blue links.
So who’s interpreting this content at scale? Increasingly, it’s not users, but intelligent agents acting on their behalf. The great ‘Agentic AI’.
What Is Agentic AI, and Why It Matters for SEO
Agentic AI simply refers to autonomous AI agents that are able to carry out tasks based on search queries. These agents don’t merely fetch information, they make choices, communicate with other agents, and fulfill transactions on their own.
In the services for SEO context, that means your online assets are no longer being used only by humans, they’re being scanned, analyzed, and acted upon by AI agents. And that alters the rules of engagement.
Agentic AI is not just changing how people search, it’s changing who is doing the searching.
Autonomous agents now:
- Decide what content to surface, cite, or summarize.
- Trigger purchases, bookings, or form submissions.
- Interact with your APIs, databases, and metadata directly.
This means your content must now:
- Be machine-readable (structured, semantic, crawlable)
- Contain actionable service/product data
- Be rich in context and purpose, not just keywords
Your website is no longer just for people. It’s for machines that make decisions. To get that whole concept, SEO after Gen AI and how it grew is what you need next.
Human SEO vs Agentic SEO: The Key Differences
| Human-Focused SEO | Agentic SEO | |
|---|---|---|
| Audience | Users | Autonomous AI agents |
| Goal | Ranking & traffic | Selection, action, and integration |
| Content Style | Keyword-rich | Structured, intent-driven |
| Metrics | Pageviews, CTRs | API hits, agent citations, actions |
| Optimization | Headlines & UX | Schema, APIs, metadata, endpoints |
So What Does This Mean for You?
Let’s say you’re a service brand, SaaS, logistics, fintech, or real estate.
A human searches:
“best invoicing software for freelancers in India”
They read blog posts, scan reviews, maybe download a comparison PDF.
But an AI agent searches differently.
It skips 10 blogs and 5 ads, and just does this:
- Picks top 3 tools with high trust signals
- Checks pricing and integrations
- Fills a trial form based on user preferences
- Books a demo on your calendar
No human ever visited your site. But a decision was made. Did your brand show up?
If not, you just lost to a competitor who optimizes for agents.
Not feeling like reading? Listen about this topic in Podcast.
How to Write for Two Audiences: AI and Humans
Producing content that works in this two-channel scenario demands a hybrid strategy. AI drafts can accelerate output, but human monitoring maintains quality, tone, and accuracy.
There is a mixed model:
- AI tools perform keyword mapping, outline creation, and competitive benchmarking
- Human editors polish the draft, fact-check, and validate to your brand’s voice
This symbiotic process provides scalable, high-quality content suitable for both machine interpretation and human interaction.
Search is no longer just Google. AI agents, voice assistants, social media, and business chatbots are emerging new SEO territories. Which means your content needs to:
- Clearly respond to voice queries
- Be platform-optimized for LinkedIn, Reddit, YouTube, and even TikTok
- Use tags and metadata to assist AI systems in contextualizing and surfacing your content
Services for SEO are not only search, it has become experience optimization.
E-E-A-T Remain Supreme
Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T) are more important than ever. Google’s algorithms, and the AI systems they influence, reward content from authoritative, knowledgeable sources.
To establish robust E-E-A-T signals:
- Link content to actual authors and provide extensive bios
- Quote credible sources and provide outbound links where appropriate
- Keep your website fresh with new, subject-rich content
In the Agentic AI age, authenticity is no longer an added value, it’s the minimum.
The Kreativ Street AIM
Most SEO strategies chase traffic. We build momentum. At Kreativ Street, our AI services for SEO are designed to create content ecosystems that compound in value over time, delivering visibility, trust, and qualified leads long after the initial push.
Here’s how we do it:
- AI-First Content Strategy
We don’t just create blog posts or landing pages, we build high-value content assets like evergreen guides, structured FAQs, and expert insights that align with how AI platforms (like Google SGE, ChatGPT, and Perplexity) now surface and cite information. These pieces are crafted to stay relevant, be referenced in AI overviews, and answer real user intent.
- Search Journey Mapping
We map content to every stage of your customer’s decision-making journey, from awareness to conversion, ensuring that your brand shows up wherever and whenever it matters. This means long-tail keywords, zero-click queries, and conversational topics that feed both search engines and AI-driven discovery.
- Technical Foundations for Longevity
Our information architecture work ensures your content is organized in a way that AI understands. This includes schema markups, semantic HTML, and topic clustering that enhances discoverability across both web crawlers and AI parsing models.
- E-E-A-T Alignment for Trust-Building
Authority and expertise don’t just come from content, they come from consistency. We help you earn real signals of trust: from reviews and author bios to third-party mentions and digital PR. These elements improve your chances of being cited in AI-generated answers and recommendations.
- Performance That Improves Over Time
We track performance across traditional and AI-first platforms, not just pageviews. Our dashboards measure citations in AI outputs, improvements in topical authority, increases in search recall, and inbound lead quality. The result is an SEO engine that gets stronger with every iteration.
Getting Ready for Agent-to-Agent Transactions
The future isn’t people searching anymore, it’s agents transacting. Consider an AI reserving your company conference space based on user preference, or a virtual assistant automatically buying tools for your operations team.
To be prepared, businesses need to:
- Make digital content machine-readable
- Give clear, actionable product/service details
- Make APIs and integrations agent-compatible
This is B2A, business to agent, and it’s arriving sooner than you realize.
SEO Is No Longer All About Search
In 2025, services for SEO are not about showing up on the SERP. It’s about appearing where decisions get made, by agents, not users. The companies that get this change, and reshape their content, platforms, and strategies, will rule this next phase of digital discovery.
Agentic AI isn’t coming. It’s here.
Are you optimizing for the old web or gearing up for the next one?Let’s discuss creating your 2025-ready SEO approach, driven by Agentic AI, led by Kreativ Street. Give us a call.
