Programmatic SEO has given SEO a whole new meaning. A revolutionary concept, it may seem quite daunting at first. However, it is changing the conventional SEO rules and giving rise to modern search engine optimization methods that can address huge traffic issues by publishing greater volumes of web pages.
Programmatic SEO simply refers to automatically creating huge numbers of keyword-targeted landing pages. It has made it easier for companies to create hundreds and thousands of pages targeting thousands of keywords without investing in manually designing, writing, or publishing those pages. Biggies like Yelp, TripAdvisor, Zillow, etc., can generate thousands of web pages with millions of page views using programmatic SEO.
How to do programmatic SEO?
- Keyword research
The keywords you want to target are the driving force of programmatic search engine optimization. Find keywords that are similar to each other with slight variations. e.g., hotels in (city name) is a simple example in which you can target hundreds and thousands of keywords creating similar content for a huge number of keywords just by replacing city names.
The most integral part is keyword research. There is a straightforward approach to this. Prioritize low and medium-difficulty keywords if your site has strong domain authority and does not need backlinks. However, you should also aim to target competitive keywords, as it helps even the low-authority sites to rank highly.
- Identify head terms and trends
Identify the parent keyword category you want to rank for. e.g., “hotel” can be a parent keyword or the head term. It defines how your potential customers try to find your product or service. You can use keyword research tools to identify the head terms and trends in your niche. You can use Google Trend to see the monthly search volume and find out the most trending head term.
- Merge the head term and modifiers
Modifier means the term that is added before or after the head term to acquire a long-tail keyword or any specific keyword. Modifiers create a keyword after being attached to a head term. In programmatic SEO, you combine a head term with a number of modifiers to prepare a long list of specific keywords. Then you create a landing page template based on the list.
- Create landing pages
Once your keyword list is complete, you need to prepare the landing pages. You must create a landing page for each keyword you intend to target for programmatic search engine optimization. The template for the landing page must have a definite structure. Use unique heading tags, meta data, CTAs, images, etc., to create unique landing pages for a keyword, as most of the content in each landing page is similar to each other.
Once your landing pages are published and go live, search engines will eventually crawl and index all those pages. After that, you will start getting organic traffic to your site from all these landing pages.
Bottomline
If you are looking for the best professional assistance to boost the programmatic SEO strategy of your company, then Kreativ Street is the name to trust. We have helped brands garner immense traffic from strong landing pages with our revolutionary approach. We have transformed businesses into renowned brands in their industry with our remarkable services. We will boost your online presence with data-driven insights and creative solutions so that your business grows exponentially and stands out among the rest.
Contact us now to know more!