The Objective:
HCL’s Straight Talk is a multi-media forum for the peer-to-peer exchange of experience-based insights among senior technology leaders. It is specifically designed to help them find practical solutions to current challenges, drive measurable business results, and advance their professional careers. The key objective from an SEO perspective was to significantly improve search engine rankings for relevant keywords and increase overall website visitors.
The Solution:
We began our work by thoroughly analyzing the website and understanding its current visitors. This process involved detailed keyword research, content audit, local listing optimization, competitor analysis, and creating high-quality backlinks. Based on our analysis, the following steps were implemented:
- Optimized the landing page by analyzing frequently used keywords that users employ to search their services.
- To improve ranking, we optimized their website’s title, description, H1 tag, H2 tag, canonical tag, and image alt tags.
- Created high-quality backlinks on high Domain Authority (DA) websites through social bookmarking, directory submissions, classified submissions, forum postings, blog commenting, RSS feed creation, and guest blogging.
- Published long-form blog posts to maximize the site’s linkable assets and address top-of-the-funnel search terms.
- Finally, solved various technical SEO issues such as index bloat, redirect chains, and other challenges.
The Result:
- 65% increase in sessions year-over-year (YOY).
- 52% increase in users year-over-year (YOY).
