The Objective
Dalmia Cement is one of the biggest cement brands in India. It is available in PPC, PSC, PCC, OPC 43, and OPC 53 variants. The objective was to increase the organic traffic and drive leads in the form of inquiries from organic traffic.
The Solution
- It involved a comprehensive keyword research to list the possible keywords used by the users. This list was then refined and filtered using multiple criteria to arrive at a rich set of long-tail and product-based keywords.
- Optimized website’s Meta descriptions, titles, H1 tags, Alt tags, and page content to improve the website ranking.
- Promoted the website through off-page submissions and monitored the progress using Google Analytics and webmaster.
- Posted long-form blog posts to maximize the site’s linkable assets and top-of-the-funnel search terms.
The Result:
In a low involvement and high competition category like cement, getting SEO at par with other digital channels in terms of performance is a tough task. However, with our constant effort on SEO and content marketing, SEO has been consistently contributing the maximum number of leads out of all active digital channels.
Organic Traffic and Leads (YOY):
- Sessions: +36.91%
- Users: +35.20%
- Leads: +60.10%
Dalmia Cement
Scope of work: SEO Mandate
