In this episode of #TheSlowMarketing Podcast, I sit down with Ankit Chaturvedi, Head of Global Marketing at RateGain, to uncover his bold journey of transforming the marketing function in a sales-led organization—bridging the gap between marketing and sales, aligning teams with revenue goals, and driving RateGain’s IPO journey with precision and strategy. We cover:
- The bold move of assigning sales goals to the marketing team.
- Marketing’s critical role in RateGain’s IPO journey and the lessons learned along the way.
- How to convince leadership to invest in ideas with no immediate ROI.
- Building collaboration between marketing, sales, and finance teams.
- Strategies to navigate challenges in sales-driven organizations.
This episode is packed with actionable strategies for marketing leaders aiming to reshape perceptions, drive revenue alignment, create meaningful business impact and a lot more. Tune in to discover how to transform marketing into a true growth engine for your business.
