In this episode of The Slow Marketing Podcast, we dive into an unexpected journey with Rachna Prasad, who took a bold leap from B2C to B2B marketing—a move that’s anything but typical. This conversation unpacks what motivated her to make the shift, the challenges she faced in transitioning to a new marketing world, and the strategies she developed to thrive in the B2B space. From navigating longer sales cycles to leveraging unique B2B marketing toolkits—think analyst reports, white papers, and data-driven insights—Rachna shares the realities of B2B that don’t make it into the headlines. Her journey reveals the nuances of slow marketing, focusing on sustainable growth and meaningful connections over quick wins and trending tactics. If you’re a marketer looking to deepen your understanding of B2B or just curious about how slow, thoughtful strategies can lead to lasting success, this episode is for you.
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