The Objective
The objective was to increase the organic traffic and drive leads in the form of contact form submissions.
The Solution:
- Conducted thorough keyword research to identify relevant terms related to payroll products, services, and trends.
- Developed high-quality, engaging content that addresses the needs and interests of the target audience.
- Optimized content with appropriate keywords, meta tags, headings, and internal links to enhance its search engine ranking potential.
- Ensured website structure is optimized for search engines by improving site speed, mobile responsiveness, and navigation.
- Implemented FAQ schema markup to provide search engines with additional context about the website’s content, helping to improve visibility in search results.
- Developed a strategic link-building campaign to acquire high-quality backlinks from reputable websites.
- Created pillar content to optimize long-tail and high-volume keywords.
The Result:
Organic Traffic and Conversions (YOY):
- Sessions: +65.88%
- Users: +55.88%
- Contact Form Event Count: +143.98%
Ramco
Scope of work: SEO Mandate
