PodcastSlow Marketing
The Bold Move: From B2C to B2B Marketing | The Slow Marketing Podcast
|feat. Rachna Prasad, CMO
About This Episode
Moving from B2C to B2B is more than a change of audience — it is a change of rhythm. Rachna Prasad shares what motivated the shift, the challenges of learning a new marketing world, and the strategies she built to thrive in B2B — longer sales cycles, analyst reports, white papers and data-driven insight — all through the lens of sustainable growth over quick wins.
About The Slow Marketing Podcast
The Slow Marketing Podcast features candid conversations with marketing leaders on building brands that last — trust over noise, and results that compound over time.
