#GharEkSandook: A Father's Day film that turned cement into memory

Aug 2025|3 min read

Client

Dalmia Cement

Domain

Campaign & CreativeVideo Production

Our scope

Campaign idea, emotional video content, and multi-platform release across social and news media.

The Objective

Cement is a low-involvement category where decisions are usually left to contractors and dealers. Dalmia Cement needed brand salience with its real audience, men aged 30 to 55, by building an emotional connection beyond functional attributes.

The Campaign Idea

#GharEkSandook likened a house to a treasure chest of memories. The film followed a father reliving memories of his own father while creating new ones with his daughter in the same family home, casting Dalmia Cement as the builder of the emotional foundation of family life.