Mar 2026|3 min read
Startek
New logo, a complete brand guideline document (colour, typography, brand identity, patterns and elements), plus redesigned collaterals including the corporate presentation and social media templates.
Give Startek, a global customer experience company operating across 13 countries and serving brands from Fortune 500s to fast-growing startups, a single coherent visual identity that holds up consistently across every market, medium and touchpoint.
A brand is recognised before it is read, so we rebuilt Startek's recognition from the ground up. It began with a new logo and grew into a full identity system, covering primary and secondary colours, typography, brand patterns and brand elements, all codified in one guideline document so any team, anywhere, could apply the brand without diluting it. We then proved the system in the collaterals that carry the brand most, redesigning the corporate presentation and building a set of social media templates that turned the guidelines into working, everyday tools.
A unified, scalable identity system, delivered in 2023, that lets a global, 13-country organisation look and sound like one brand: consistent from a sales deck to a social post, and built to hold as the company grows.
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