The Objective
Elevate, an ultra-luxury project by Conscient and Hines, was launching its second phase and needed a distinct place in the mind of a discerning buyer, one who sees past the usual signals of luxury.
Positioning ultra-luxury on thoughtfulness, not opulence
Sep 2024|3 min read
Client
Elevate
Domain
Campaign & CreativeVideo Production
Our scope
Integrated campaign and video production for the launch of Phase 2.
The Campaign Idea
More Thoughtfulness Per Square Foot. The idea grew from a sharp insight: this buyer looks beyond the bling of chandeliers to the warm glow of natural light, cares less about jacuzzis and more about waterbodies. We took a phrase every real-estate buyer already knows, per square foot, and reframed the promise around it, anchored by a manifesto film.
The Results
A positioning that separated Elevate from conventional luxury marketing, selling considered design to buyers who value meaning over excess.
Find Other Related Work
Contact Us
Share your details for our team to get in touch with you.
Thanks for sharing the details!
Our team will review this and get back to you shortly.