Jun 2025|3 min read
Randstad
Social Media Mandate
Randstad needed to hire female field sales executives for a client, but recruitment stalled on stereotype. The campaign had to reach women with the potential to excel in sales yet hesitant because of misconceptions, and increase female applications.
Breaking stereotypes. We took the barriers head-on: that the job is tiring and unsafe, reframed as demanding but rich in learning; that women can't do sales, recast with emotional intelligence and empathy as genuine strengths; and concerns about the physical nature of the work, met with a quirky, empowering line. An inspiring tone put women's strengths at the centre.
A stereotype-breaking campaign that opened field sales to more women, measured on resume submissions alongside engagement, and credited with a higher rate of applications.
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