Jul 2024|3 min read
Zandu
Campaign idea and e-commerce creative to drive trials and conversions on Zandu Care and Amazon.
Zandu launched its Copper Tongue Cleaner as an Ayurveda-rooted upgrade on steel and plastic alternatives. The commercial job: convert existing steel-cleaner users to the copper variant by making its Ayurvedic health benefits obvious enough to drive trials and purchases online.
Ensuring your well-being the Ayurvedic way. Rather than argue on price or material, we anchored the story in the Ayurvedic practice of tongue scraping and the tangible benefits copper delivers, toxin removal, fresher breath, better taste reception, making the switch feel like a wellness decision, not a product swap.
A conversion-focused campaign that gave steel-cleaner users a clear, health-led reason to move to copper, built to drive trials and purchases across Zandu Care and Amazon.
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